Streetwise
Lauren Rudd
Sunday, November 4, 2012
Shareholder Respect
A key element in the analysis of any company’s investment
potential is the deference it has for its shareholders. Corporations that rank
high on your investment list should respect their obligation to place the
well-being of shareholders and employees above that of its executives.
Unfortunately, executive compensation often points to a shirking of this
responsibility.
With the filing of 2011 proxy statements, the extent of last
year’s largesse has become clear. The median or middle point of executive pay
for the 200 highest compensated CEO’s was $14.5 million and the median pay
increase was 5 percent, according to a study conducted by Equilar, a
compensation data firm.
While no one wants to stifle initiative, hard work and the
associated monetary rewards, consider the ramifications to corporate morale when
rising executive compensation collides head-on with layoffs and pay reductions,
all layered on a mantra of necessary cost cutting - despite rising profits.
Although the previously mentioned 5 percent median increase
was smaller than last year’s, it comes at a time when stubbornly high
unemployment and declining wealth are uppermost in the minds of those on Main
Street. And we are only talking about the CEOs of public companies, not the many
billions of compensation doled out to those who run hedge funds and
private-equity firms.
Within the universe of public companies there were two
executives who had nine-figure paydays last year. David Simon, CEO of Simon
Property Group, was the second-highest paid executive, receiving $137 million.
He joined the exclusive nine-figure niche occupied by Tim Cook, who succeeded
Steve Jobs at Apple. Mr. Cook received $378 million. If it is any consolation
both companies said their plans incorporated one-time rewards that would not be
repeated and depend on future company performance.
While Apple shareholders overwhelmingly approved Mr. Cook’s
compensation, Simon Property shareholders rejected Mr. Simon’s package at the
Company’s annual meeting with 73.3 percent voting no. However, such votes are
not binding.
So what happens when corporate management pays more attention
to their personal piggy banks than the corporate cash box? John DeLorean, a
former 17 year veteran of General Motors stated it quite succinctly back in 1979
in his book, “On a Clear Day You Can See General Motors.”
“Our inability to compete with the foreign manufacturers is
more due to management failure than anything else. Past management spent our
lush advantage extravagantly...the system and management are stifling
initiative. Leadership and innovation are impossible...Not only is management of
no help, most of what they do is wrong...Isolated executives find their markets
taken away by competitors attuned to the wants and needs of the public.”
To which I would add, “And the needs of the company’s
employees and shareholders.”
Keep in mind that DeLorean wrote those words over 30 years
ago, well before the current level of lavishness set in. And well before
self-indulgent executives forced deterioration in the esprit de corps of their
workers.
Therefore, from an investment perspective you should seek out
those companies that demonstrate a fair and efficient management style that
extends deep into the executive suite, while avoiding those where management is
more self-serving. Given the current market environment such investments should
be easier to find today than ever before.
Mr. Cook’s compensation aside, an excellent example was set
by Apple’s former CEO, the late Steve Jobs. In his book titled, “Steve Jobs,”
Walter Isaacson recounts how upon seeing the menu for a dinner for President
Obama, Jobs responded that some of the dishes proposed by the caterer – shrimp,
cod and lentil salad – were way too fancy.
Jobs particularly objected to the dessert that was planned, a cream pie tricked
out with chocolate truffles. However, here Jobs was overruled by White House
staff because the President liked cream pie. And this from a CEO whose salary
was one dollar and whose company at the time had on its balance sheet, $76.156
billion in cash.