Streetwise

Lauren Rudd

Sunday, March 4, 2012

The Dogs of the Dow

Having taught students at all levels, from college to adult education, I have learned the value of repetition. So let me state once again that despite the angst regarding the seemingly endless variety of proffered economic scenarios depicting doomsday by so-called experts, investing in common stocks at this time is both prudent and appropriate. Furthermore, anyone with a modicum of common sense should have no difficulty building a successful portfolio.

Yes, it is that easy and no you do not need professional advice or specialized computer software or expensive newsletters and whatever else is being touted these days by those claiming to have an “inside track.”

Yet, there are investors or would be investors who continue to look for Wall Street’s Holy Grail, that flawless method for deciding which stocks to buy and when. Regrettably, there is no Holy Grail and to make matters worse, Wall Street offers no guarantees. Yet, for some the search has become an obsession, while for others it is a hopeless crusade. In either case, their frustration leaves them vulnerable to the vultures that prey on the uninformed.

Meanwhile, you can dramatically increase your probability of investment success if you pay attention to two simple and often repeated rules. The first states that the higher the return, the higher the risk. The second is that capital appreciation takes some amount of “time,” an admittedly indeterminate variable at the onset of an investment. Nonetheless, like baking a cake or brewing beer (as a matter of disclosure, I have never done either), capital appreciation cannot be rushed. Over time, a portfolio with quality ingredients can and will produce outstanding results.

Furthermore, there is one method anyone can use to build a decent portfolio...in a period of about 20 minutes. Your total commission cost, using a discount brokerage house, should not exceed $35 and you do not have to look at your portfolio for a year.

Developed by money manager Michael O’Higgins, this often maligned methodology is most often referred to as the Dow Five theory or Small Dogs of the Dow and it was originally described in his book “Beating the Dow,” (Harper Collins Publishers, 1991 and since revised). The strategy limits your horizon of possible investment candidates to the 30 companies that make up the Dow Jones industrial average.

As O’Higgins points out, these companies are among the most widely held, widely analyzed and widely publicized companies in the world. Combined, the 30 Dow companies have assets of over a trillion dollars and more than 4.5 million employees.

They may gain, lose, spin off, acquire, merge, rename themselves, reorganize, or even drop out of the Dow, but they are an integral and vital part of our economic system. In one form or another, they are here to stay.

The theory consists of selecting the five lowest priced of the Dow 30 stocks, selected from the ten with the highest dividend yield. You buy an equal dollar amount, not an equal number of shares, of each of these five companies and hold the shares for one year. On the anniversary of your purchase, you again identify the five lowest priced stocks out of the ten with the highest yield and adjust your portfolio accordingly.

By implementing the strategy, you become a contrarian investor. Yet, in 2011, the Dow Five registered a gain of 19.2 percent, while the S&P 500 index had a total return of 2.1 percent.

Does the Dow Five theory work every year; no, of course not. In 2008, the return on the Dow Five was a negative 49.1 percent, while the return on the S&P 500 was a negative 37 percent. Much of the Dow Five’s decline that year was due to General Motors. During the past 10 years, the average annual returns were 7.9 percent for the Dow Five and 5.0 percent for the S&P 500.