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MarketView
Events defining the day's trading activity on Wall Street
Lauren Rudd
Wednesday, September 21, 2011
Summary
About the only good thing you could say about
Wednesday’s trading day on Wall Street was that trading was active with
about 9.12 billion shares changing hands among the three major equity
exchanges. The daily average is about 7.91 billion shares. However,
share prices in general suffered their worst decline in a month after
the Federal Reserve said there were "significant downside risks" to the
economy even as it announced a new policy to keep interest rates low and
hopefully stir up some economic activity. Traders attributed the late-day drop to investors
pulling back from bets made during last week's rally, and new short
positions after the market failed to rise on the Fed news. The Fed, as expected, said it would buy more
long-term Treasury securities in an effort to lower borrowing rates. But
investors worry that the Fed's latest plan will have little effect on
lending in an economy that appears to be stagnating, which the Fed also
noted. What the Fed said was that it will tilt its $2.85
trillion balance sheet more heavily to longer-term securities by selling
shorter-term notes and using those funds to buy longer-dated Treasuries.
The hope was that the Fed might surprise with more aggressive efforts
than expected. With the plan details now known -- and it appearing to be
an extension of previous efforts -- pessimistic types felt more secure
in betting on more declines. The Fed said economic growth remains slow, and
recent indicators point to continuing weakness in overall labor market
conditions, and the unemployment rate remains elevated. The Fed's $400
billion plan, dubbed "Operation Twist" by market participants, is the
latest in a series of steps aimed at reviving an economy that has
struggled to rebound from the 2008 financial crisis. Investors are less
optimistic after previous efforts, particularly in light of the Fed's
own statement pointing to economic risks. Selling accelerated as volume spiked in the last
hour of trading, with banks and insurers leading the decline. Bank of
America ended the day down 7.5 percent to close at $6.38 and Prudential
Financial closed down 6.6 percent at $45.73. Insurers were some of the hardest-hit names as
Operation Twist could threaten their earnings because their investment
portfolios are going to have a hard time keeping up with their
obligations if the Fed successfully keeps rates at very low levels. Moody's cut the debt ratings of Bank of America,
Wells Fargo and Citigroup, stating that the Federal government is
becoming less comfortable with bailing out large troubled lenders. There were a few bright spots in the tech sector.
Oracle gained 4.2 percent to close at $29.54 a day after forecasting
higher-than-expected earnings for the current quarter as well as robust
sales. Hewlett-Packard saw its share price rise 6.6 percent
to $23.96 after it became known that the company's board is considering
ousting Chief Executive Officer Leo Apotheker, despite his being on the
job less than a year, and replacing him temporarily with former eBay CEO
Meg Whitman.
Fed to Shift $400 billion in Holdings The Federal Reserve announced that it would launch a
new $400 billion program that will tilt its $2.85 trillion balance in
the direction of longer-term securities by selling shorter-term notes
and using those funds to purchase longer-dated Treasuries. The action is
the Fed’s latest effort to boost a weak economy. By rebalancing its
$2.87 trillion portfolio the Fed will likely lower Treasury yields
further. Ultimately, it might reduce rates on mortgages and other
consumer and business loans. The Fed also said it also plans to reinvest proceeds
from maturing mortgage and agency bonds back into the mortgage market,
an acknowledgement of just how weak conditions in the sector have
remained. "Recent indicators point to continuing weakness in
overall labor market conditions, and the unemployment rate remains
elevated," Fed said in its statement. Faced with a lofty 9.1 percent jobless rate,
consumer and business confidence sapped by a troubling U.S. credit
downgrade, and an escalating sovereign debt crisis in Europe, Fed
officials have signaled they would seek to prevent already sluggish
economy from weakening further. At the same time, Fed activism has become a punching
bag for politicians as an election year nears. Top Republican
congressional leaders wrote to Fed Chairman Ben Bernanke this week
urging the central bank to desist from further economic interventions,
echoing criticism voiced by Republican presidential candidates in recent
weeks. Fed officials, however, believe that by shifting
their bond holdings they could encourage mortgage refinancing and push
investors into riskier assets, such as corporate bonds and stocks,
without stoking a run-up in consumer prices. The Fed is not alone in its concerns. The Bank of
England on Wednesday signaled it was ready to pump more money into the
weakening British economy, potentially as soon as October. Similarly, the Norwegian central bank held its main
interest rate unchanged and signaled it might refrain from rate
increases for longer than previously expected due to a weaker global
economy and the euro zone debt crisis.
Existing Home Sales on the Rise
Existing home sales were up more than expected in
August to the fastest annual pace since March as falling prices and low
interest rates drew more buyers into the market, the National
Association of Realtors said. Sales rose 7.7 percent month over month to an annual
rate of 5.03 million units, the NAR said on Wednesday. The median price
was 5.1 percent lower than a year earlier. Rising rents are also helping
Americans decide to buy homes, the NAR said. "Favorable affordability conditions and rising rents
are underlying motivations," Lawrence Yun, chief NAR economist, said in
a statement. Yun said the increase in sales came despite some
disruptions from Hurricane Irene, which battered much of the East Coast
at the end of the month.
Bernanke Wants to Improve Communication
Ben Bernanke, Fed Chairman, has charged two of his
top lieutenants with the task of examining how the Fed can improve the
way it communicates its policy goals. Bernanke appointed Philadelphia
Federal Reserve Bank President Charles Plosser and Chicago Fed President
Charles Evans to work in conjunction with Vice Chair Janet Yellen in
looking at how the central bank could better explain its goals to the
public. Of note is that Plosser and Evans have strongly divergent views
on current monetary policy. One issue that will be under discussion is what
changes to unemployment and inflation it would take to make the Fed lift
its commitment to ultra-low rates and extra-accommodative monetary
policy, the official confirmed. The existence of the working group was
first reported by the Wall Street Journal. At a meeting on August 9, policymakers debated
whether they should tie the path of interest rates to either
unemployment or inflation. In the end, officials decided to tell markets
they expected to keep the overnight federal funds rate low at least
until the middle of 2013, but some Fed officials chafed at offering a
time-related commitment and three dissented. Plosser, who as recently as late-July had been
saying a tightening in monetary policy might be needed by year end, is
an inflation "hawk" and long-time advocate of the Fed setting a specific
numerical inflation target. He was one of the dissenters at the August 9
meeting. Evans, in contrast, has said the Fed should consider
an aggressive easing of monetary policy. He has also recommended a
commitment to keep rates low until unemployment falls to 7.5 percent or
lower, as long as inflation stays below 3 percent. An approach that sets explicit targets for economic
conditions would serve the twin goals of increasing transparency about
the aims of policy and requiring only a verbal commitment rather than
outright asset purchases, which have proven controversial.
General Mills Reports Better Than Expected
Numbers General Mills (GIS) reported better-than-expected
quarterly earnings on Wednesday, as price increases helped it contend
with rising ingredient and fuel costs. The maker of Cheerios cereal and
Progresso soups said its first quarter net sales rose 8.9 percent to
$3.85 billion, helped by its recently acquired Yoplait yogurt business
and consumers' willingness to accept higher prices. General Mills other
brands include Pillsbury, Green Giant and Old El Paso In a statement, Chief Executive Ken Powell said the
sales gains reflected "resilient consumer demand." Some of the U.S. segments that enjoyed the largest
sales gains were its snacks, which include Nature Valley bars and rose
17 percent. In contrast, sales in its meals unit, which includes canned
soups and dinner mixes, fell 4 percent. Its U.S. business accounts for
nearly two-thirds of sales. The international Yoplait unit accounted for
about one-third of General Mills' sales growth Sales overseas rose 30 percent, thanks largely to
Yoplait, while sales in its bakeries and foodservice unit rose 13
percent. General Mills reported net income of $405.6 million,
or 61 cents per share, in the fiscal first quarter, which ended on
August 28, compared with $472.1 million, or 70 cents per share, a year
earlier. Adjusted earnings for the quarter came to 64 cents a share,
beating the 62 cents a share expected by analysts. The company affirmed its full-year outlook, saying
it expects fiscal 2012 earnings of $2.59 to $2.61 per share, excluding
the costs of integrating Yoplait. Looking at the intrinsic value of the shares, a
discounted earnings approach using earnings of $1.8 billion with a
growth rate of 8.00 percent and a discount rate of 15 percent has
General Mills fairly priced. However, by lowering the discount rate to
12 percent, not unreasonable given today’s investment environment with
its low interest rates, and the per share intrinsic value grows to $48.
The discounted free cash flow to the firm model yields an intrinsic
value of $64. Keep in mind that General Mills ended the day at $38.44.
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MarketView for September 21
MarketView for Wednesday, September 21